Taking contemporary trends in organizational management as a case study, he argues, by way of a detailed ethnographic study of practitioners of workplace spirituality, that the conceptual and institutional boundaries between religion, science, and capitalism are being redrawn by theologized management appropriations of tropes borrowed from creativity theory and quantum mechanics. First, González explores the phenomena of “workplace spirituality” in a language that is accessible to a general readership. Shape-Shifting Capital: Spiritual Management, Critical Theory, and the Ethnographic Project is positioned at the intersection of anthropology, critical theory, and philosophy of religion. The conclusion argues that the rise of nationalism and authoritarianism as well as the religious trends that are developing today are the consequences of neoliberal reforms, the penetration of consumerism as a dominant ethos, and thus generalised marketisation. The remainder of the article looks at different trends from the perspective of marketisation: the coextensive rise of Orthodoxy affiliation and nationalism, the qualitative changes within Orthodoxy, as well as the parallel developments of New Age derived spirituality and Pentecostalism, the two ideal-typical religious forms in the Global-Market regime, and by linking them to specific experiences of globalisation and social determinants. It then shows how neoliberal reforms have integrated these countries in wider global flows. It looks at the particularities of the communist experience, and shows how it is best understood as a form of radicalisation of National-Statist trends.

Bringing together a large amount of research in a synthetic objective, it first examines how religion in Eastern Europe was nationalised and statised from the end of the eighteenth to the twentieth century. This article mobilises an analytical framework developed by the author in a series of solo and joint publications according to which religion has shifted from a Nation-State to a Global-Market regime, which it applies to the case of Eastern European Orthodox majority countries, including Russia, in modern times.

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